Burgundy and Wine Hair

Published December 28, 2025

Deep, jewel-toned reds with purple richness that read luxe, moody and unforgettable.

What Burgundy and Wine Hair Are

Burgundy and wine hair are deep, jewel-toned reds with cool purple and plum undertones that distinguish them from warm orange-based reds. Burgundy leans into a rich red-wine color, while wine and mulled-wine shades push deeper into plum and berry territory. These colors read luxurious, moody and dramatic, with a richness that catches light beautifully. Unlike bright copper or ginger, they have a cool, sophisticated edge thanks to the purple base. They're a favorite for fall and winter, when deep jewel tones feel especially right.

The Spectrum of Shades

This family ranges from lighter, brighter burgundy to deep, almost-black wine and plum tones. A true burgundy is a vivid red-wine that's bold and noticeable. Deeper wine and mulled-wine shades read darker and more subtle, showing their red-purple richness mainly in the light. Berry and plum-leaning versions add even more cool purple. Choosing your shade depends on how dramatic you want to go and how dark your starting base is, since deeper wines are easier to achieve and maintain on dark hair.

Who It Flatters

Cool-toned burgundy and wine flatter people with cool and neutral undertones, fair to deep skin, and those who suit jewel tones in clothing. The purple-red beautifully complements pink and porcelain complexions, as well as rich deep skin where it glows dramatically. Green, hazel and brown eyes all pop against the deep red. If you have very warm, golden skin, a slightly warmer burgundy keeps it from clashing, while cool skin can go full wine. Preview burgundy and deeper wine on your selfie in GlowMaxing to see which depth and undertone flatter you most.

Achieving the Color

On dark hair, burgundy and wine can often be deposited without much lifting, since the deep base supports the rich tones well. Lighter hair may need to be darkened first or the red can turn too bright and bubblegum. The purple undertones come from violet-red or berry-based dye, which the colorist balances against your base. A glossy, dimensional finish sometimes includes slightly varied wine tones for depth. Because these are bold fashion-leaning shades, an experienced colorist ensures the result is rich and even rather than patchy.

Keeping Jewel Tones Vibrant

Red and purple are both fast-fading pigments, so burgundy and wine need committed maintenance. Use sulfate-free, color-safe and color-depositing shampoos to keep refreshing the tone between visits. Wash infrequently in cool water, since heat and washing strip the vibrant molecules quickly. A red or berry-toned gloss every four to six weeks revives the richness and shine. Avoid clarifying shampoos and chlorine, which fade and shift the color fast. With diligent care, burgundy fades gracefully toward a soft berry-brown rather than washing out flat.

Maintenance Expectations

Burgundy and wine are higher-maintenance colors because of how dramatically red and purple fade. The upside is they fade attractively, softening into warm berry and plum-brown tones rather than turning brassy. Color-depositing products extend the vibrancy significantly between salon glosses. Plan on a gloss roughly monthly if you want the jewel tone at full saturation. If you want a lower-commitment version, a deeper wine on dark hair holds longer and fades more subtly than a bright burgundy.

Styling and Pairing

Deep burgundy and wine look most luxurious on glossy, healthy hair where the jewel tone can reflect light. Loose waves and movement reveal the red-purple dimension as the hair shifts. A high-shine finish amplifies the rich, moody quality these colors are known for. The shade pairs beautifully with a plum or wine lip, cool-toned makeup and silver or gold jewelry for a coordinated, elevated look. Lean into the drama: burgundy is a statement color, so let it be the star of your look.