K-Beauty
Makeup Looks

K-Beauty

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K-beauty makeup is all about the glow — glass skin, straight 'puppy' brows, gradient lips and a soft, youthful finish. It's dewy, fresh and endlessly pretty.

The look starts with hydrated, luminous skin, not coverage. Below is how to get that glassy base, the soft gradient lip, and the gentle, doll-like features.

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How to get the look

  1. 1

    Prep with skincare and primer for a smooth base.

  2. 2

    Even out skin with foundation and concealer, then set lightly.

  3. 3

    Build the eyes — shadow, liner and mascara — then add brows.

  4. 4

    Add blush and highlighter, paint the lips, lock it in with setting spray.

What you'll need

Hand-picked products — tap to shop on Amazon or Google Shopping.

Your step-by-step product routine

Use them in this order for the best, longest-lasting result.

  1. 1

    Prep & prime. Moisturise, let it sink in, then a pea of primer (elf Power Grip) to grip makeup and blur pores.

  2. 2

    Base. Apply foundation (Estée Lauder Double Wear) with a damp sponge, sheer where you can, building only where you need it.

  3. 3

    Conceal & set. Spot-conceal (Tarte Shape Tape) under the eyes and on blemishes, then set just those areas with a little powder.

  4. 4

    Eyes. Prime the lid, blend eyeshadow (ABH Soft Glam) light-to-dark into the outer corner, line (Stila) and finish with mascara (Maybelline Sky High).

  5. 5

    Brows. Fill with hair-like strokes and brush up with a gel — do brows before cheeks so they frame the face.

  6. 6

    Cheeks. Cream blush (Rare Beauty) on the apples up toward the temple, then highlighter (Charlotte Tilbury) on the high points.

  7. 7

    Lips. Line and lightly fill the whole lip, then your lipstick (MAC) — the liner doubles as a stain as colour fades.

  8. 8

    Lock it. Finish with a setting spray (Urban Decay All Nighter) to melt the powders together for a skin-like, all-day finish.

Pro tips

How to make it last

For all-day wear, the prep and the set matter as much as the makeup itself.

Common mistakes to avoid

FAQ

What makeup suits a beginner?

Start with skin prep, a tinted base, cream blush, mascara and a lip tint — then build from there.

How do I make makeup last all day?

Prime, set with powder only where you get oily, and finish with a setting spray.

Soft glam or full glam?

Soft glam for daytime and photos; full glam for night and high-drama events.

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