Italian Bob

Italian Bob is the glossy, voluminous cut of the moment — a jaw-grazing bob with body and shine. Chic, retro and flattering.

The shape holds its own throughout the day, so it keeps looking intentional rather than falling flat. Here's how to build it, what to use and the finishing tricks that make it last.

How to get the look

1. 1

   Start on clean, towel-dried hair and mist with heat protectant.

2. 2

   Rough-dry, then section and shape with a round brush or wand.

3. 3

   Define the style — waves, volume or sleekness — working in small pieces.

4. 4

   Set with a flexible hairspray and break it up with your fingers.

What you'll need

Hand-picked products — tap to shop on Amazon or Google Shopping.

• Round brushOlivia Garden ceramic round brush
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• Ionic blow dryerDyson Supersonic hair dryer
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• Heat protectantColor Wow Dream Coat heat protectant
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• Curling wandghd curve curling wand
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• Sectioning clipsDiane sectioning hair clips
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• Texturizing sprayOribe Dry Texturizing Spray
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• HairsprayLOreal Elnett hairspray
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Your step-by-step product routine

Use them in this order for the best, longest-lasting result.

1. 1

   Protect. On damp hair, mist a heat protectant (Color Wow Dream Coat) from root to tip — it shields the strand and cuts heat damage by up to 70%.

2. 2

   Rough-dry. Take hair to 80% dry with an ionic dryer (Dyson Supersonic) to fight frizz, then smooth and lift the roots with the round brush.

3. 3

   Section. Clip hair into sections (Diane clips) and work one at a time — small sections give a far cleaner, longer-lasting result.

4. 4

   Shape. Style each section with the wand or brush (ghd), curling away from the face and leaving the ends out for a modern bend.

5. 5

   Texture. Once cool, work in a little texturising spray (Oribe) for grit, separation and movement.

6. 6

   Set. Mist a flexible hairspray (Elnett) and break the shape up with your fingers so it moves instead of helmet-setting.

Pro tips

• Curl away from the face for the most flattering, modern bend.
• Cool each curl fully before touching it — heat sets the shape as it cools.
• Use a boar-bristle brush to distribute oils and add natural shine.
• Leave the very ends out of the wand for an undone, lived-in finish.

How to make it last

To keep the style fresh overnight, loosely pin or pineapple it and sleep on silk.

• Silk pillowcase = less frizz, smoother mornings
• Refresh with dry shampoo and a quick re-curl, not a restyle
• Avoid over-touching — it flattens the shape

Common mistakes to avoid

• Curling everything in one direction so it looks stiff.
• Styling soaking-wet hair — get to 80% dry first or it won't hold.
• Brushing out curls completely instead of breaking them up by hand.

FAQ